Our Concept of "Impossibly Fresh"

5 Keys to Achieving Unparalleled Freshness

1. Roasted to Order

• At Castle Peak Coffee, we pride ourselves on delivering an unparalleled level of freshness. A key factor that sets us apart is our practice of roasting our coffee beans to order. We firmly believe that the perfect cup of coffee begins with the highest quality beans and the freshest roast.

• When you choose Castle Peak Coffee, rest assured that your coffee beans have been roasted specifically for you. We don't believe in mass production or stocking roasted beans.

2. Roasted Locally

• We roast Castle Peak Coffee here in Hong Kong. It goes without saying that local roasting is the only way to go to support our “Impossibly Fresh” concept.

• Our vision is to get your beans to you as quickly as possible after roasting to ensure you can enjoy an unparalleled level of freshness in every cup.

3. Small Packing Sizes

• All our processes are geared towards preserving our “Impossibly Fresh” concept and this also includes our choice of resealable 200g packaging.

• We believe 200g is the optimum size of packaging for our business model. After opening the bag, the beans will normally be consumed within a week or two thus ensuring maximum freshness in every cup.

We suggest that you reseal the bag after use and expel the air through the one-way valve by gently squeezing the sides.

4. Immediate Shipping

• After we have roasted your coffee, we need to get it to you as quickly as possible to ensure you experience the full effect of our “Impossibly Fresh” concept.

• That is why we aim to pack the beans and ship them as soon as possible after roasting.

5. Easy Brewing

• We think a coffee which needs a complicated and time-consuming brewing method to extract the full flavor is less likely to be enjoyed every day.

• That is why we roast our coffee with a profile especially designed for easy extraction and suitable for the simplest and quickest of brewing techniques.

• Simple brewing means daily enjoyment of our “Impossibly Fresh” coffee concept.

A Note on Coffee Ageing

Roasted coffee beans will attain their optimum flavour approximately 3~7 days after roasting depending on the bean variety and the roasting process used. Castle Peak Coffee beans are selected and roasted so that they will be good to drink when they reach you.